is the oldest and most famous independent cricket books and DVDs website in the world. Founded in 1997 in a collaboration between The Cricketer International and, the new internet site was a natural extension to the magazine's mail order catalogue which had been distributed to readers since 1990. The aim was to provide Cricinfo with an online e-commerce shop which would compliment the existing mail order business of The Cricketer. In 2004, Wisden Ltd purchased both The Cricketer and Cricinfo in a move to merge the then two leading cricket titles as well as purchasing an e-commerce shop and mail-order business.
In March 2005, Wisden sold to Green Umbrella Sports & Leisure who launched a new bespoke online site in March 2007 and under the managership of Alan Miller the turnover topped £250,000 in the following year. In addition, Green Umbrella secured the rights to run the official ECB online store in November 2006 for a three-year period.
The business was acquired by Duke Marketing in 2008 and was subsequently sold to G2 Rights in September 2014.
Distribution is handled by TPS Global Logistics, Unit 2, Larkfield Mill, Bellingham Way, Larkfield, Aylesford, Kent, ME20 6SQ. Tel: 01622 237979